The increase on sales in the luxury houses in S’Agaró


In the last year, the market for luxury estate has exploded and returned to levels not seen since before the financial crisis. The sector has noticed a particular rise in buying in Barcelona, which our company knows very well thanks to our expertise in Luxury houses in S’Agaró.


Why has the demand for luxury properties on the Costa Brava increased?


Financial freedom that has returned since the end of the economic crisis has more or less immediately promoted the purchase of luxury homes. Although Spanish nationals have also returned to purchasing, it’s usually foreigners with large incomes who come to Spain looking for five-star luxury and properties to match.


Our clients find the Costa Brava a perfect spot for a second residence, allowing the ideal destination for vacations or a permanent relocation come their retirement. Our residence sin S’Agaró have everything our clients are looking for, with newly built villas in a prestigious area that’s becoming ever more popular.


The fine climate, beautiful beaches, famous bay and a highly sought after area popular with tourists…It’s not surprising that Barcelona is booming, especially in terms of real estate sales of high value.


But there are other factors that have made housing on the Costa Brava so in demand. Among them is the election of the current US President, Donald Trump. The searches of luxury homes by Americans have increased considerably since 2015 as more and more Americans are looking to divert their investments abroad, or relocate from the US entirely. Brexit however, has not favoured the sector, with British interest in buying a second home or main residence in Spain dropping by 2$.


Luxury homes for rental as well as sales


Since 2016, there has been an increase in interest in housing leases. Of particular note is the areas of Madrid and Barcelona, with Spain quickly reaching the same rental highs of other European countries.


Currently, Barcelona has the most expensive rental asking prices anywhere in Spain, due to strong demand for housing thanks to its high population. The highest levels were registered in Ciutat Vella and Eixample.


Why use our services?


As we have seen, our sector is in a phase of growth and we are leading the leading professionals operating in the most popular area of Spain. Our portfolio of luxury homes sets the benchmark for sales on the Costa Brava, meeting the most exacting of requirements.


Our company guarantees a unique service to our customers looking to purchase one of our homes, with total confidence and peace of mind assured. Our services include real estate sale, and legal and financial advice if you’re looking to buy or sell a luxury home in S’Agaró. We also offer advice on the construction and restoration of luxury homes, and can give you considerable insights into property rentals. With more than 17 years of experience, we guarantee the highest levels of customer satisfaction.

Luxury houses get a rebound in sales on the Costa Brava

In Spain, the luxury homes market sector has traditionally been dominated by the foreign buyer, and has been weighted heavily towards buyers from the countries around Europe: Germany, Norway, the UK and as far afield as China and Russia, as well as citizens from the Arabian countries belonging to OPEC. The rise is documented by the National Statistics Institute (INE), which states that the sales of luxury houses, those costing than one million euros, recorded an increase of 37% over the previous year on the Costa Brava.


To the well known factors of lovely weather, good food and a great cultural and leisure offer, is added the growth of the Spanish economy, uncertain times because of the slowing down of the Asian giant, the possibility of obtaining Spanish citizenship for the families of foreign buyers (spouses, parents and minor children) with investments exceeding 500,000 euros, we are referring to the “Golden Visa”. Other factors involved in promoting this upturn in luxury property sales are the extremely easy access to finance that is currently available and the high returns that can be generated by premium houses for rent.


Barcelona, with its privileged geographical location, good connections with France, access to the Mediterranean and the many excellent transportation networks available, has managed to attract so much tourism that it has become the number one national destination and this generates strong revenue and business opportunities that are exploited by the investors and entrepreneurs who settle there.



It is important to rely on a professional to do the research and offer an adequate selection that matches your needs. You can get very interesting business opportunities that generate handsome profits for their owners, always with the required documentation and ensuring the legality of transactions with specialists in the area who know how to find the home that best suits the requirements of quality, location, dimensions and community services. You can invest in real estate for its expectations for growth and profitability in the medium and long term, which is achieved through the rent; a particularly worthwhile option for second or seasonal homes as they are sometimes known.


Some of the opportunities we are anticipating in response to growth expectations have to do with the high demand for luxury properties that, however, is not being met at present with the scarcity of luxury homes. This shortage favours a rise in rents for rental houses, always targetted towards an audience with high purchasing power and with great financial strength. Because of this, other ways are being found to meet this demand with reforms and renovations to bring many new properties to market. In this way, it is possible to remodel villas and farmhouses that had previously offered lower potential with fewer output options, offering an extra product in sought after premium zones. We believe that this option can be highly valued.

The Spanish coast, the uneven housing recovery in each area


The demand for holiday housing has been increasing over recent years. In Spain, we have about 7905 km of coastline, of which approximately 215 km belongs to the so-called Costa Brava. Before going in depth into the world of real estate, perhaps it is as well to note that the latter, the Costa Brava, is located in the northeast of Spain, to be precise, it starts in Blanes and ends at the French border, in Portbou.


In 2013, we were still in midst of the famous crisis that ended with the housing bubble, causing real estate sales to plummet, and where before annual sales of approximately 775,000 houses were made, they were down to 312,000. Today, we are experiencing some recovery, especially in the noteworthy area of the Mediterranean Sea, where a faster recovery is usually achieved than in the area of Atlantic and Cantabrian coast.


One of the main causes of this economic and real estate recovery comes from abroad and the foreign purchaser now accounts for a large percentage of the number of purchases in the homes on the coast; however, we must also stress that we are beginning to see a return to growth with domestic buyers. Amongst overseas investors, the main nationalities are British, French, Russian and German, and one of the reasons to purchase is to prepare for their new home after retirement. On the Costa Brava, this point is far from being the exception and foreign buyers are also prevalent in this area; regarding the domestic demand, this mainly corresponds to Barcelona.


A review of the coast


Every year, TINSA (Tasaciones Inmobiliarias SA) prepares a summary of its statistics regarding housing on the beach. In its latest report, for the present year of 2017, its technicians indicate that the highest levels of recovery have occurred in the Canary Islands, Mallorca and Ibiza, the Costa Dorada, south of Alicante and Cadiz coast between Tarifa and Conil. At the other extreme, the less recovered areas are the island of La Palma and the Cadiz coast of Algeciras and its surroundings, the Asturian eastern seaboard and the Coruñesa coast.


Regarding prices, the biggest gains are in the Balearic and Canary islands, Alicante, Barcelona, Malaga and Cadiz and we have Castellón, Murcia and Huelva at the other end. Finally, with regard to construction activity, it is beginning to see an improvement depending on the area, and it can be observed that some of the work that was halted earlier has been restarted. With respect to the Catalan coast, we predict that we will see the start of new homes in Platja d’Aro and one in Palamos.


Although it is difficult to generalise with 7905 km of stunning coastline around us, as we have seen, we can say that we are now well into a period of recovery.

Property prices in the Costa Brava are beginning to recover across the board


After observing the property market and prices recover in major Spanish cities like Madrid and Barcelona to near pre-crisis levels, now homes along the Spanish coast are beginning to benefit from the recovery.

In general, and taking into account the 2017 report of housing on the coast carried out by TINSA, two-thirds of areas defined by the property market continue to evolve favourably. In other words, they are areas where prices have already hit bottom or continue to show a clear increase in price.

More simply:

– Areas in recovery: Canary Islands, Guipuizcoa, Costa Gaditana, Pontevedra, Asturias

– Areas where prices are dropping: Provinces of Girona, Tarragona, Castellón, southern area of Barcelona and Valencia.

– Areas where prices continue to adjust: Atlantic and Cantabrian coasts, Coast of Granada and the coast of Almeria.

It can be seen that in the area of Costa Brava, the market has more or less bottomed out and is close to entering the recovery phase, although very different situations can be observed across Costa Brava. There are municipalities where the level of sales has increases, while others are still in the adjustment phase. For example, the Castell-Platja d’aro area (where S’Agaró is located) is the fourth most populated coastal area, yet the one to see the highest increase in price of all coastal areas in Spain when compared to the first quarter of 2016.

The stock level of new holiday homes is still very low. There is very little production occurring in the construction of new properties, with most holiday homes sold being previously owned and occupied. There is a noticeable reduction in the amount of sales, which has had a noticeable impact on the market and prices.

The rental market is less relevant than the buying one, focused more on basic and medium-quality apartments. The more exclusive the area, the less important the rental market has. This is the case in areas like Cadaqués, Begur, Llafranc or S’Agaró. There is now new construction activity along the Costa Brava, except for very specific areas like Begur, Aro Beach and Palamós. Construction at Ardo Beach includes properties with unspoiled sea views, multi-family occupancy and floor-plans with less than 100 metres squared. In Palamós, there’s more planned construction of multi-family dwellings with limited square footage.

This demand in the market means that the once preferential foreign property buyer from elsewhere in the European Union and countries in the east have fallen behind the national buyer, coming mainly from cities like Barcelona.

When it comes to luxury homes on the Costa Brava, it should be remembered that this type of asset resists cycles quite a lot. In the same way this type of asset did not see excessive decreases in value during the financial crisis, neither will it yield significant increases in prices and, when it does, it will only do so later than the property in other segments of the market.

Housing prices are on the rise: luxury homes in S’Agaró

Housing prices are on the rise in Spain, but here we’re focusing on what is happening in Catalonia, where the Costa Brava offers an idyllic place to enjoy a holiday or invest in a second property, has is evident by the number of luxury homes in S’Agaró.


From the firs to the second quarter of 2016, prices per square metre for housing Catalonia rose by 15 euros. In the third quarter, prices rose again by 6 euros per square metre, with quarter to quarter rises looking like this: 15, 6, 54, 42, 76. These figures very clearly show that there’s an upward swing in the housing market in Catalonia.


The prices of properties don’t merely depend on the design of the house its structure and overall quality, but rather the influences and social aspect of the area it lies in. The Costa Brava, where many of the most luxurious properties stand in S’Agaró is one of the most beautiful areas of Pain, with spectacular sun and temperatures you’d struggle to find elsewhere. Unsurprisingly, this area is popular with tourists, attracted by stunning weather and some of the most iconic landmarks in the city. A sizeable rise in the service industries has also picked up in recent years. However long you stay for, this part of the Costa Brava has everything you need to ensure you’re catered to every day of your trip.


Housing Prices in Barcelona


Let’s see what’s happening outside of Catalonia, in the province of Barcelona in general. Looking at the same time frames as before, there have been quarter on quarter increases on the average square metre price: 8, 23, 56, 48, 82. In fact, the difference in price per square metre between the second quarter of 2017 and the second quarter of 2016 is 209 euros. This is all quite significant, especially when you consider that the price at the end of the last quarter was 209 euros more in Barcelona than it was in Catalonia whereas a year ago it was only 187. Trends like these don’t need much more explaining.


Some of the most recent data available, from the second quarter of 2017 indicate that the average price per square metre in Barcelona has been around 1350 euros, above the average price of Catalonia, while showing a significant rise of 235 euros form the first quarter of 2017.


If you are thinking of buying your second home on the Costa Brava, we advise you not to wait around considering prices are on the rise. With this upward trend observed in properties throughout Spain, it’s not something specific to the region.


However, in your search for luxury homes, we remind you there’s more than the price of properties. No matter what the price of property, you need to choose the right home and area that will serve as the best possible investment for you and your future

Positive Costa Brava residential market expectations for this summer


The Spanish residential market is on the rise, with particular investment going into the cities of Madrid and Barcelona. Along with conventional consumer loans, the mortgage market has seen one of the largest recorded increases as more and more buyers become confident enough to return to the considerable financial investment of property buying.


In the past three years, the housing market has seen a rise in activity year on year, with an increase of 2% in 2014 and a 1.5% increase in 2015. In 2016, almost 458,000 homes had been sold.


According to the Association of Registrars, an increase in housing transactions in 2017 is expected in the region of 15.2%, with an anticipated 465,000 transactions or more. The demand continues to rise due to an increase in household incomes, a perception of affordability, and overall stability of the market.


Because younger people and those with less economic resource can not afford their own property, and due to the fact there have been socio-demographic changes and a change in perceptions in general, it is expected that the rental market will continue to grow. Currently, 21.6% of the Spanish population is living in rented accommodation, of which 17.3% make payments to a landlord. Of these rented dwellings, 30% are occupied by a single person, with the average gross profitability of a rented dwelling in Spain standing at around 5.4%.


Buyer proile


Based on data provided by the Ministry of Development, during 2016, the number of foreign property buyers in Spain increased by 13%, compared to 13% in 2015. 94.8% of purchases were foreign residents, while the remaining 5.2% were made by non-residents. The total percentage of transactions related to house purchases in Spain made by foreigners was 17.1%, with most international buyers coming from within neighbouring and nearby countries in Europe.


British citizens are the ones who continue to lead the pack when it comes to foreign investment in property purchases in Spain, followed by the French in second place, with the Germans not far behind in third. The type of property most demanded by this type of client is a coastal set villas with sea views, private pools and prime locations.


A good example of the kind of place clients are interested in is S’Agaró Vell, located between the towns of Platja d’Aro and Sant Feliu de Guíxols, on the promontory of Sant Pol. The area has narrow coves and spectacular sea views, with breath-taking scenery and fantastic hiking trails and outdoor pursuit opportunities.


Photographs of this increasingly popular area can be seen on our website, along with more information about properties in S’Agaró.


In short, we expect to see even more activity in the residential market for the summer of 2017 and throughout the remainder of the year.

Costa Brava: Description of the area, history and most important centres

The Costa Brava comprises the coastline of the province of Girona, from Blanes to Portbou. Its rich and varied landscape, coves, facilities and urban planning make it an interesting place to spend your holidays or indeed, to acquire a second home.

In this article, we discuss the best ways to invest in real estate on the Costa Brava.

The Costa Brava

The Costa Brava is named for its steep and rugged terrain; the term was first popularised by the media from the first decade of the twentieth century in what was, until then, an area that depended on farming and fishing. With the advent of mass tourism, this name became official during the 1960s.

In this area, mass tourism certainly exists, for example in bustling resorts such as Blanes and Lloret de Mar; however, you can also count on being able to rent a holiday home in a quiet environment with more privacy or even invest, in order to have a second residence that will increase in value within a few years.

The truth is that, as well as a very favourable climate, the Costa Brava offers beautiful landscapes, as seen in works by artist Josep Pla. Some well-known examples are the castle of Tossa de Mar, the bay of Portlligat in Cadaqués and the Cap de Creus.


Located between Sant Feliu de Guíxols and Platja d’Aro, this small town forms part of the municipality of Castell-Platja d’Aro. It is notable for the beauty of its housing estates of single-family homes, inaugurated in 1924 and constructed initially in the style of the nineteenth century, as well as its privileged location near the beach of Sant Pol.

S’Agaró and La Gavina places are ideal places for the purchase of a home as an investment since the luxury real estate market has not suffered during the years of the financial crisis.

Real estate investment: how to invest in buying a property

The housing market recovery is a fact and today, there many opportunities for real estate investment. In this article, we offer the keys to making your purchase profitable in the medium term.


First, choose the town where you want to buy the property. Real estate in S’Agaró offers access to homes with prospects for increases in market value. Luxury properties on the Costa Brava are an excellent investment for the future, thanks to the high demand in the area and the target sector of population that it attracts.

Second, it’s essential to know how to choose the area of the town or city. To give you an example, in the city of Barcelona, a home in the district of Sarria-Sant Gervasi will have a higher market value than one in Nou Barris.

Thirdly, the condition of the property is critical. It may enjoy an excellent location and have the potential for an increase in value, but if renovation is necessary, you will have to reduce the price. Other factors such as the terrace, views or floor space of the building can also be important.

Another point to consider is the planning regulations of the municipality. This is very important, and you have to make sure that the property is legally built. In urban areas, there is usually no problem, but you should be sure to find out whether the municipality has produced a town plan regarding land use (PGOU).

Finally, we suggest that you check the overall prospects in both domestic and international markets. As a rule, the centres of large cities set the trend for what we can expect in the rest of the region. To conclude, it must be said that investing in real estate is a way of increasing our future wealth as long as we know how to buy judiciously.

Costa Brava: Tips for purchasing a quality second home

With the first signs of summer and the arrival of warm weather, many people love to pack their bags and go on holiday: perhaps you’re one of them? If so, we recommend buying a property on the Costa Brava, for the luxury and comfort of having a second home in an irresistible and idyllic atmosphere. Choosing a house on the Mediterranean coast can become an odyssey in itself but to save time and paperwork, we recommend using an estate agent in S’Agaró. This area is particularly renowned for its marvellous luxury properties.

Tips on buying a home

The purchase of a luxury house is a major investment, not only financial but also of your time and effort. That’s why we offer a number of tips that will help to make this arduous process a little easier.


– Learn how building plots can increase in value within a short period of time.


– Try searching for an affordable mortgage with a low interest rate.


– Consider the location of the property carefully, because if even if you are planning to use it as a second home, it’s a good strategy to rent it out during periods when it’s unoccupied.


– It’s also very important not to rush into making decisions but rather to take time to make sure which property is best for you and also when to buy it.


– Finally, and perhaps most obviously, compare prices.


These are just a few tips; however, we guarantee that if you take our advice you can enjoy all the advantages offered by an incredible second home. Furthermore, you can also generate extra income by renting off season. The area we recommend, S’Agaró in Costa Brava, is one of the best in Spain, blessed with a favourable climate and lovely surroundings; remember to take the advice of a good real estate agent in S’Agaró, where you can enjoy all the convenience and benefits that the area offers.

Masó Inmobiliaria Website Recognized for Excellence

(S’AGARÓ, SPAIN) – (February 10th 2017) – Masó Inmobiliaria has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global community of more than 550 high quality independent real estate firms in over 60 countries. The certification was presented in recognition of excellence in website design, content and functionality.

Masó Inmobiliaria’s website,, received high marks in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate Companies of the World® to review the websites of participating members.

The specific measurements for the WQC are updated each year to reflect the most current online marketing strategies, as well as evolving consumer preferences. Companies must be re-certified every two years to maintain the certification.

“The 140 companies that earned the WQC this year have created websites that engage consumers with thoughtful design, rich local content and up-to-date information on homes in the local market and around the world. We are pleased to recognize them for giving consumers a superior online experience and supporting that with exceptional customer support,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.

“We are very pleased with this recognition of LRE since it means that we are achieving the objectives that we had set ourselves. This recognition gives us an extra motivation to continue advancing in an area we consider strategic” said Martí Masó, (CEO and Owner) of Masó Inmobiliaria.

As a member of LeadingRE, Masó Inmobiliaria provides a quality real estate experience, global marketing reach and access to top real estate professionals in any market.

Masó Inmobiliaria is a family real estate company founded in 1932 that specializes in the area of the Costa Brava and more specifically in S’Agaró Vell.

This area is a luxury housing development in the heart of the Costa Brava, located between the coastal towns of Platja d’Aro and Sant Feliu de Guíxols. It is a private development with its own all year round security service, a 5-star luxury hotel called “Hostal de la Gavina”, a Chapel and a semi-private beach, Sa Conca, which can only be accessed on foot or by owners of one of the luxury houses in this development.

We are proud to say we contributed to the development and construction of this luxury site since its inception, so we know every single property of the development and their owners.

For all these reasons, we are the longest-established real estate business in the area with a longstanding reputation for quality, confidentiality, integrity and service-orientation.

Our services are focused on:

  • Construction and refurbishment services.
  • Real estate advice.
  • Property rental management.
  • Maintenance and after sales services.

Our brand recognition enables helps us to extend our reach and influence services beyond the limits of the S’Agaró Vell development thus providing our services around the Costa Brava

We consider it a privilege and an honour that our clients choose us to advise them in the purchase, sale or management of their unique properties.